IFTINFO – Canalys: Global smartphone shipment down 10% in Q2, Transsion is now a top-five vendor laissez un commentaire

Global smartphone shipments during the April, May and June months totaled 258.2 million units as per the latest Canalys Smartphone Market Pulse report. The figure represents a 10% decline compared to the same period last year. Despite the sixth straight quarter of negative growth, global smartphone demand is slowly rebounding thanks to industry-wide inventory reductions and rising regional market demand.

Samsung was once again the leading smartphone brand in terms of shipments for the quarter with 53 million shipments and a 21% market share. Apple came in second with 43 million shipments and a 17% market share while Xiaomi rounded out the top three with 33.2 million shipments and a 13% market share.

Worldwide smartphone shipments and growth Canalys Smartphone Market Pulse: Q2 2023


Vendor
Q2 2023 shipments (million)
Q1 2023 market share
Annual growth


Samsung 
53.0
21%
-14%


Apple
43.0
17%
-13%


Xiaomi
33.2
13%
-16%


Oppo
25.2
10%
-8%


Transsion
22.7
9%
+22%


Others
81.1
31%
-11%


Total
258.2
100%
-10%


Note: Percentages may not add up to 100% due to rounding. Xiaomi estimates include sub-brand POCO, and OPPO includes OnePlus. Transsion includes Tecno, Infinix and iTel. Source: Canalys estimates (sell-in shipments), Smartphone Analysis, July 2023

Oppo had 25.2 million shipments and a 10% market share while Transsion which holds the Infinix, Tecno and iTel brands moved into fifth place with 22.7 million shipments and a 9% market share. Transsion’s rise in emerging markets and strong sales across the Middle East, African and Latin American markets solidified its position as a top-five smartphone brand. Transsion is also the only brand with a positive annual growth of 22%.

Looking ahead, Canalys analysts predict a moderate decline in smartphone demand continuing in the second half of 2023. The business environment is expected to improve and vendors that are able to balance long-term structural changes will prevail.

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